The Business Model Canvas

The, Business, Model, Canvas, was, created, by, Strategyzer., It, lays, out, an, entire, business, on, one, page, with, nine, connected, blocks., This, is, important, for, this, course., The, capstone, Business, Canvas, Project, relies, on, it., Plus,, there's, a, free-response, question, on, the, exam, linked, to, that, project.

Let’s, break, down, the, nine, blocks., Customer, segments:, who, you, serve,, defined, precisely., Value, proposition:, why, that, segment, picks, you., What, job, do, you, do, for, them?, Channels:, how, your, offer, gets, to, them,, from, awareness, to, purchase, and, after-sales., Customer, relationships:, the, type, of, ongoing, connection, you, maintain,, whether, it's, fully, self-service, or, dedicated, personal, support., Revenue, streams:, how, and, how, often, money, comes, in,, like, one-off, sales,, subscriptions,, licenses,, advertising,, or, commissions.

Now,, the, delivery, side., Key, resources:, the, essential, assets, you, need—people,, equipment,, intellectual, property,, and, capital., Key, activities:, what, your, business, must, excel, at, every, day., Key, partners:, who, supplies,, distributes,, or, handles, the, parts, you, don’t, want, to, do, yourself., Cost, structure:, what, it, all, costs,, divided, into, fixed, costs, (staying, the, same, regardless, of, output), and, variable, costs, (increasing, with, each, unit).

The, canvas’s, value, isn’t, just, in, its, structure., It’s, about, how, the, blocks, must, agree, with, each, other., A, premium, value, proposition, and, a, self-service, relationship, often, clash., A, subscription, revenue, stream, means, you, need, key, activities, focused, on, retention,, unlike, a, one-off, sale., If, a, big, cost, appears, nowhere, in, your, key, activities,, something’s, off.