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Confirmation Bias: Why You Keep Finding Reasons You Were Right

Behavioral Finance • Beginner Investing • 6 min

Confirmation bias is the tendency to seek out, favor, and remember information that confirms what you already believe, while discounting or simply not noticing evidence that contradicts it. It's subtle precisely because it doesn't feel like bias from the inside — it feels like doing your research and being validated by what you find. The problem is that the research process itself is often quietly shaped by the…

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