In 2010, a firm reportedly spent hundreds of millions of dollars building a straighter fiber-optic cable between Chicago and New York — just to shave about 3 milliseconds off the time it took data to travel between the two cities. Three milliseconds is faster than a human eye can blink. That's how seriously high-frequency trading (HFT) firms take speed.
HFT uses computer algorithms to place, adjust, and cancel enormous numbers of orders in fractions of a second — often holding a position for mere seconds or less. These firms typically act as market makers, constantly quoting both a buy and sell price and profiting from the tiny spread between them, thousands of times a day.
A real current quote snapshot for SPY, one of the most heavily HFT-traded tickers.
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