A, Nike, swoosh, on, a, shoe, doesn't, change, its, materials, or, performance., But, it, does, influence, how, much, customers, are, willing, to, pay., That, difference, between, what, the, shoe, costs, to, make, and, its, branded, price, adds, real, business, value., This, is, what, people, mean, by, a, "brand, moat.", It's, a, competitive, edge, based, on, customer, trust, and, recognition., You, pay, more, for,…
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