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How Google Makes the Vast Majority of Its Money From Advertising

Companies and Brands You Know • Beginner Investing • 6 min

Search, Maps, Gmail, YouTube, Android, Chrome — Google (Alphabet) has built an enormous range of products, and the large majority of the company's total revenue has historically come from just one underlying source: advertising, primarily through Google Search and YouTube. Search advertising largely works on a pay-per-click model: advertisers bid for ad placement alongside relevant search results, and Google is…

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