How Netflix Went From DVD Rentals to a Global Streaming Giant

Netflix's, origin, story, shows, how, companies, can, reinvent, themselves., Founded, in, 1997, as, a, DVD-by-mail, rental, service,, Netflix, didn’t, start, streaming, until, 2007., That, was, about, a, decade, later., At, first,, streaming, was, just, an, addition, to, the, profitable, DVD, business,, not, a, full, replacement., They, bet, big, on, streaming, technology,, infrastructure,, and, eventually, creating, original, content., This, was, years, before, streaming, clearly, became, the, future, of, video., It, was, a, real, strategic, risk,, not, a, sure, thing,, taken, while, the, DVD, business, was, still, thriving.

Later,, Netflix, began, producing, its, own, original, content, instead, of, just, licensing, shows, and, movies, from, other, studios., This, change, tackled, a, genuine, vulnerability:, relying, on, licensing, deals, that, competitors, could, access, too., Those, deals, could, get, much, more, expensive, or, vanish, altogether, if, a, studio, decided, to, pull, its, content.