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How Netflix Went From DVD Rentals to a Global Streaming Giant

Companies and Brands You Know • Beginner Investing • 6 min

Netflix's origin story is a useful reminder that companies can completely reinvent their own business model: founded in 1997 as a DVD-by-mail rental service, Netflix didn't launch streaming until 2007, roughly a decade later, initially as an addition to its existing, profitable DVD business rather than an immediate full replacement. Betting heavily on streaming technology, infrastructure, and eventually original…

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