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What Roblox's Business Model Is, and How Its Young Creators Actually Earn Real Money

Companies and Brands You Know • Beginner Investing • 6 min

Roblox isn't a single video game — it's a platform where independent developers, including a large number of teenagers, build and publish their own games (called "experiences") for millions of other users to play. The economic engine behind it is Robux, Roblox's virtual currency: users buy Robux with real money and spend it inside experiences on the platform, on things like in-game items, upgrades, and access…

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