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Costs and Revenue Streams

Beginner Investing • 9 min

What this lesson is about

Classifying costs correctly, and recognising that most businesses earn from several different revenue streams rather than one.

Key termsfixed, costsvariable, costssemi-variable, costsdirect, costsindirect, costs

3 parts · a quick check after each · then the quiz

Part 1 of 3

Costs, are, categorized, in, two, ways, that, can, be, confusing, since, both, use, similar, terms.

By, behaviour:, fixed, costs, don’t, change, with, output, in, the, short, run., Think, of, rent,, insurance,, or, salaried, staff., In, contrast, variable, costs, change, with, each, unit, produced,, like, raw, materials,, packaging,, or, piece-rate, labor., Then, there, are, semi-variable, costs,, which, include, both, fixed, and, variable, elements.

By, traceability:, direct, costs, can, be, directly, linked, to, a, specific, product., For, example,, the, leather, in, one, pair, of, shoes., On, the, other, hand, indirect, costs,, or, overheads,, can’t, be, traced, to, one, unit, and, need, to, be, distributed., This, includes, things, like, the, factory, manager's, salary, or, building, insurance.

Where the money comes fromOne line at eighty per cent is the whole company and the whole risk.

Quick check

A machine leased exclusively for one product line, at a fixed monthly charge, is

Part 2 of 3

These, two, categories, are, independent,, and, that's, where, students, often, get, mixed, up., A, cost, can, be, both, fixed, and, direct,, like, a, machine, leased, just, for, one, product, line., It, can, also, be, variable, and, indirect,, like, electricity, that, increases, with, total, output, but, isn’t, tied, to, a, single, unit., When, classifying, a, cost,, you, usually, need, to, consider, it, on, both, axes.

Total, revenue, equals, price, multiplied, by, quantity, sold,, but, the, syllabus, focuses, on, how, organizations, often, earn, from, multiple, revenue, streams., Common, sources, include, regular, sales, advertising, sponsorship, subscription, fees, merchandise, royalties, franchise, fees, donations, subventions, (like, government, grants), rental, income,, and, interest.

Quick check

Factory electricity that rises with total output but cannot be traced to any single unit is

Part 3 of 3

Multiple, streams, are, important, for, two, reasons., They, spread, risk,, so, a, decline, in, one, source, doesn’t, cripple, the, organization., They, can, also, subsidize, each, other., For, instance,, a, football, club, might, operate, its, stadium, with, little, profit,, relying, on, merchandise,, broadcasting,, and, sponsorship, to, stay, afloat., Judging, such, an, organization, based, only, on, ticket, sales, can, be, misleading.

Insider, Angle:, When, you, see, a, non-profit,, a, sports, club,, a, museum,, or, a, school, in, a, scenario,, look, for, revenue, streams, beyond, the, obvious., Examiners, often, choose, these, organizations, because, the, visible, transaction—like, tickets, or, fees—isn't, usually, the, main, income, source., Analyzing, only, the, clear, stream, might, lead, to, the, wrong, conclusion, about, financial, health., Mentioning, subventions,, donations,, and, sponsorships, where, they, apply, usually, earns, you, points.
Try, This:, Pick, a, local, sports, club, or, museum, and, list, all, the, ways, it, might, make, money., Then,, identify, which, single, stream, disappearing, would, be, manageable, and, which, would, not., That, difference, shows, what, revenue, diversification, actually, provides.

Quick check

Indirect costs are also known as

Quiz

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